Quote of the Day, 01/04/05

“We need to educate international tourists before we get to the branding or experience of Las Vegas because if they don’t know what Las Vegas stands for it will fall on deaf ears.”

–Terry Jicinsky, senior vice president of marketing for the Las Vegas Convention and Visitors Authority

Read the whole story here: Las Vegas SUN: Vegas ad campaign may not mean success with foreign tourists.

It’s quite a hoot. It seems that the slogan is too risque for some conservative Asian cultures, yet hardly provocative for permissive Europeans.