{ thoughts on a world of chance from David G. Schwartz }

Double exposure

June 13th, 2005 by Dave

Transitioning a property from a name its had for over fifty years is never easy. When Harrah’s bought the Horseshoe name and brand from the downtown Binion’s Horseshoe casino, the actual property was left with an identity crisis: it was always the Horseshoe first and Binion’s second.

They’ve changed the sign and relaunched the website, but for a short time you can see the present and past co-existing. Check it out:

Binion’s Horseshoe Hotel & Casino

and

Binion’s Gambling Hall and Hotel.

It might not be a casino anymore, but they kept that really annoying shuffling sound. After trying to navigate the site a bit, I found myself hesitating before clicking on links because I subconsciously was trying to avoid it. Who beta tests these things?

Posted in life in vegas

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

New user? You must register before you post a comment for the first time. Thanks.

David G. Schwartz

the die is cast

is the online home of David G. Schwartz, who writes extensively about Las Vegas, gambling, and history.

He's the Director of the Center for Gaming Research at UNLV and has a Ph.D. in United States history from UCLA. He's also taught a range of subjects, running the gamut from hospitality security to gambling history to writing creative non-fiction.

You can learn more about him on the about page.

© 2008 the die is cast | Hosted by Vegas Media Group
Wordpress Theme based on Arcsin