Togas in the Great White North

The Casino Windsor–which is about as perfect a name for a government-owned casino as I can imagine–will become Caesars Windsor in a little over a year. Read the details from the Free Press:

Hello Caesars Windsor.

The gambling palace announced today that it will change its name in early 2008, upping the ante in its ongoing battle against three competing casinos across the river in Detroit.

The name switchover will coincide with a number of other significant changes, including a new 22-story hotel and a 5,000-square-foot entertainment center.

The changes are being funded by the Ontario government, which owns the casino and hopes the moves will help it draw more American patrons, who sometimes are inclined to stay home and gamble in the U.S.

Casino Windsor has been struggling of late, thanks in part to a smoking ban and stiff competition from Detroit’s gambling halls, which themselves are undergoing improvements.

Harrah’s Entertainment Inc., which owns the Caesars name as well as an interest
in Casino Windsor, will manage the casino.

Casino Windsor to become Caesars Windsor in ‘08

It will be interesting to see what changes Harrah’s makes to the Casino in order to make it a Caesars, outside of the hotel expansion. I wonder whether the traditional profile centurion logo will be modified to make sure it has the requisite “Canadian content.” I’ve got a few vague ideas, but I’d like to hear from someone in Canada about this.