Another former head of state…

…is working the casino circuit, and at Caesars Palace, no less:

President Bill Clinton will speak at The Colosseum @CaesarsPalace on Mon., Feb. 22 at 7:30pm. Tickets go on sale Monday!

via The Colosseum ColosseumatCP on Twitter.

Why do I say “another?” About a year and a half ago, Mikhail Gorbachev played the Seminole Hard Rock Hollywood Hotel and Casino.

So if the hierarchy is Clinton–> Caesars, Gorbachev–>Hard Rock, who is going to sign for the Star of the Desert Arena in Primm?

Seriously, that’s got to be a bit of a comedown–from leader of the free world to a casino showroom. At least Reagan could say that his gig at the New Frontier came 25 years before his presidency.

Book Review: Nevada Gardener’s Guide

Linn Mills and Dick Post. Nevada Gardener’s Guide. Revised Edition. Franklin, Tennessee: Cool Springs Press, 2001. 272 pages.

Few, if any, people move to Nevada for the gardening, but it is possible to grow a healthy and productive garden in the Silver State. In the NEVADA GARDENER’S GUIDE, authors Linn Mills and Dick Post–respected authorities in Southern and Northern Nevada, respectively–help the novice gardener learn how to develop a greener thumb.

The authors start by walking the reader through the basics of Nevada gardening. As a desert region, Nevada has large swings in temperature. Two helpful maps show the heat zones and cold-hardiness zones, which the plant descriptions that make up the meat of the book refer back to. This is invaluable–by following Mills and Post, you will pick the right plants for your region, which should save plenty of heartache later.

Like other gardening books, the NEVADA GARDENER’S GUIDE has detailed information about individual plants. Most of the book is made up of single-page summaries of individual plants. Each has a photo, a descriptive paragraph written by one of the authors, , info on how to plant, growing tips, care instructions, tips on design, and the authors’ “personal favorite” variety. The full-color illustrations on each page give the reader a good idea of what their plant should look like when in good health. With the watering, sun, and pest-control information, keeping them in good shape should me much easier.

After the introduction, the book is divided into 12 parts, each dealing with a different category of plant: a few include annuals, cactuses, ground covers, palms, shrubs, and trees. If it grows in the soil (or a pot), you’ll likely find it in here.

In short, this is an indispensable aid to gardeners in any part of the state. Armed with the information here, you’ll feel better picking out plants in the nursery, planting at the right time, setting your watering timers. It’s a wonderful reference work that should pay for itself many times over.

Moments of discovery

There are a lot of corporate and property newsletters out there, and most of them promote upcoming deals, salute big winners, and generally promote the fun that’s going on. Wynn’s newsletter, though, takes it a step further–you actually learn more about the properties in some of the articles. Instead telling you when you can get a meal in a restaurant for cheaper, it enhances your understanding–and probably enjoyment of what you’re paying for. Case in point: Elaine Wynn’s description of Sinatra from the latest newsletter:

Our goal with the look of Sinatra was to pay tribute to the man without turning the restaurant into a museum. With that in mind, Roger conceptualized a lovely palette that was both neutral and fresh, and filled the space with highly sculptural pieces to offset the oversize portraits of Frank. A perfect example is this lovely antique ship; Roger came across this and the pair of obelisks that flanks it at the Paris flea market. The three pieces are Sicilian in origin and resided in an Italian restaurant in Paris, which sat empty for many years until it was dismantled. This trio happened to arrive the same day Roger was touring the flea market. He didn't have anything quite like this in mind, but as he tells it, he walked by the stall while they were being brought in, and he wasn't five steps away from the stall before he was returning to inquire about them.

via Wynn Las Vegas & Encore Newsletter – 2010 January – Moment of Discovery.

You should click through and read the whole story–it’s quite interesting.

Does knowing that Roger Thomas found these antiques by chance in a Parisian flea market add to your appreciation of them? I think so. The thing is, every casino has hundreds of stories like these, both about the places themselves and the people who’ve been in them. Obviously, most of the visitors don’t care about these stories–they just want a place to sleep, gamble, and eat, and if they can get a good deal, that’s enough for them. But I think that there are plenty of folks who would be intrigued by the stories–the lore, you could call it if you were feeling expansive–of casinos. It would make them feel more personal, and more fun.

Wynn’s got the right approach by sharing these sorts of stories. I’d like to see more casinos do this, either through blogs, newsletters, or iPhone apps. Just imagine a hotel-specific app that didn’t just tell you what a restaurant’s hours were, but related the bio of the executive chef adn talked about where some of the menu items came from. You wouldn’t just be selling food–you’d be selling a story for the same price. And people want stories.

Tiered pricing thoughts

A few weeks ago, I started talking about a tiered pricing model for Strip hotels on the Vegas Gang. I took some time to

On one side, pro-fee advocates argue that they offer convenience. On the other, resort fee opponents maintain that fees are poorly advertised and shock the customer. There may be a way to please both groups of visitors, those who want convenience and those who want low prices. A tiered pricing model, in which customers get to pick one of several levels of service for the same room, might help generate additional revenues and give guests a greater feeling of control over their experiences, which may translate into greater customer satisfaction and stronger bottom lines.

For example, imagine a three-tiered pricing structure for a guest room, with “standard,” “gold,” and “platinum” levels.A guest booking a room at the “standard” rate would receive a room key and not much more. He or she would have to pay extra for virtually every other hotel service; for example, to visit the health club, use the Internet, or make phone calls.

At the “gold” rate, customers would receive everything that came with the standard, plus free wireless Internet, phone calls, bottled water, copies of the local paper, etc.

For guests looking for more, a “platinum” rate could deliver all the benefits of the gold rate, plus several extras — dining credits, a selection of prix fixe menus at select hotel restaurants, tickets to the hotels big show, complimentary spa services, and nightclub admissions.

Guests opting to “go platinum” will value cost-certainty and convenience over spontaneous choice.

Some resorts are already offering something close to platinum-tier pricing. Wynn Las Vegas, for one, offers several packages, including a golf getaway, jetsetter package, romantic retreat, and the Ultimate Wynn Package, that offer guests varying levels of amenities.

We’ve seen the trend towards cost certainty become popular over the past year in Strip restaurants. From all-day, single-price buffet offers to prix fixe gourmet dining, visitors have responded positively to the chance to pay one price for an expected level of service. It stands to reason that an operator to apply this model more broadly to the total guest experience could become a trend-setter.
Companies owning several properties along the Strip are particularly well-poised to offer a variety of dining and entertainment options that will generate true economies of scale and diversity.

Whether it’s called tiered pricing, a vacation package, or something else, this may be an idea that needs to be explored more aggressively as resorts seek to defend their market share in what promises to be a challenging year.

via Las Vegas Business Press :: David G. Schwartz : Tiered room pricing: A modest proposal.

I came in about 250 words over for the article which was shortened for publication, and I included some of the cut material in the quote above where I lay out the proposal.

The industry’s moving in a few different directions right now, and this is one of them. I’m sure that there are a million back-of-the-house reasons not to do this, but coming at this from the consumer’s perspective, it deserves consideration.

More Florida casinos?

For several reasons, the political landscape in Florida has now shifted, and the expansion of commercial casinos is more likely than it has been in years. From the Miami Herald:

Ellyn Bogdanoff has given up. Once one of the most ardent opponents of gambling expansion in the Florida House, the Fort Lauderdale legislator is now ready to open the doors to full-fledged casinos because, she says, Florida “is losing the battle'' to the Seminole Tribe.

Backed by one of Las Vegas' largest gambling magnates, Bogdanoff wants to allow casinos at five to seven “destination resorts'' throughout the state through the Florida Gaming Equalization Act.

Under the plan, voters would first have to approve the casinos in local referendums. Then, a state gaming commission would grant permits for the convention-focused entertainment centers. Applicants could range from the big names of Vegas to Florida's parimutuel industry. The expansion would offer competition to the Seminole Tribe's Hard Rock casino resorts near Hollywood and Tampa.

Sheldon Adelson, chairman and CEO of the Las Vegas Sands Corp., told The Miami Herald/St. Petersburg Times on Friday that he is prepared to invest in bringing mega-convention centers and casinos to Florida that would include shopping centers, theaters, spas, hotels, restaurants and, yes, full casinos.

One possibility: a $3 billion resort casino that could create as many as 7,000 jobs, he said.

via Lawmakers push for full casinos in Florida resorts – Florida – MiamiHerald.com.

I did a little bit of consulting for a group that was investigating Florida gambling back in 2006, including a presentation before the House of Representatives’ Committee on Business Regulation, so this is an issue that I’m interested in. I’d want to look at the current numbers before saying anything concrete, but my analysis in 2006 showed that there was substantial room for growth in the state’s gaming industry. Since then, there has been expansion–Class III gaming, slots at tracks–and it would be interesting to run the numbers again to see how much more room for growth there still is. If nothing else, the past two years should have proven that the market isn’t infinite.

For those interested in the potential impacts and issues that the “mega-resorts” might have in Florida, I humbly recommend two books: my own Suburban Xanadu (particularly the last chapter), and Eadington and Doyle’s Integrated Resort Casinos.

2010-11 gaming fellowships

Good news: we are able to offer the research felllowship program for the 2010-11 academic year. Here is the job announcement:

The Center for Gaming Research at the University of Nevada Las Vegas http://gaming.unlv.edu invites graduate students and academic faculty to apply for month-long residency fellowships. Fellows will spend one month doing research at UNLV Special Collections. Although primarily in English, the holdings include many texts in French, German, and Italian. This, the largest gambling library in the world, spans the 17th to 21st centuries and includes manuscript collections, casino corporate archives, promotional and publicity files, and government publications.

What you get
A $4,000 stipend to cover housing and expenses
Desk space in the UNLV Special Collections Reading Room

What you give
One month’s residency in Las Vegas
A public lecture relating to your research near the end of your residency
A brief paper that will be published as part of the Center’s occasional paper series
Ultimately, a larger publication article, chapter or book that showcases your research

Who’s eligible
Both academic faculty and ABD graduate students are encouraged to apply. Applicants primarily represent the fields of history, economics, English, history, sociology, and anthropology, though those from all disciplines with relevant research interests are encouraged to apply. Suggested fields of research include Las Vegas history, the history of gambling, and comparative studies of gambling in literature, history, and society.Before applying please learn as much as you can about the scope of the collections—priority will be given to applicants who specify collections they plan to use. Visit the Center website for more information about the program, past fellows, and the collections.How you applyFor the 2009-2010 academic year, please submit the following by July 16, 2010:
1. A cover letter briefly introducing yourself
2. A short 2-4 page description of the proposed research, with details on secondary research already done and sources to be used at UNLV
3. A full curriculum vitae
4. One letter of recommendation that evaluates your past research and current project
5. For graduate student applicants, a dissertation prospectus or article-length writing sample

Please send all materials and any questions about the program to the center’s director, Dr. David G. Schwartz, at dgs@unlv.nevada.edu. Please submit all materials electronically. Paper submissions and those that do not include each of the five above elements will be automatically excluded from consideration. Successful applicants will be notified by August 13, 2010 and will schedule their residency on a first-come, first-served basis.
UNLV is an Affirmative Action / Equal Opportunity educator and employer committed to excellence through diversity.

You can view a printer-friendly pdf of the position description here.

via Center for Gaming Research: Fellowships.

If you are eligible, I encourage you to apply. The selection committee usually has dozens of applications to sort through, and we’ve gotten some very strong researchers in over the past few years.

AC: Moving forward

A few more thoughts about Atlantic City, culled from a few

Advisers to Gov. Chris Christie have called for casino regulatory reform, a public-private Atlantic City marketing initiative and possible state intervention in city government as ways to save New Jersey’s casino industry from competition and its “failed” business model.

On Friday, Christie released 19 transition team reports containing dozens of recommendations for reducing and reforming state government. The detailed proposals include making Atlantic and Pacific avenues in Atlantic City one-way streets, accelerating Atlantic City International Airport expansion and building an Atlantic City Expressway interchange for the airport and a new aviation research facility.

Another idea mentioned, although not endorsed, is to privatize the state lottery and have it work with New Jersey racetracks, which have sought to install video-lottery terminals, which operate like slot machines. The report calls for consolidating New Jersey’s declining racing operations.

In a report critical of Atlantic City government’s handling of finances, transition team members called for an unexplained “state presence” in city government to ensure fiscal efficiency.

via Christie advisers call for casino regulatory reform, marketing of Atlantic City – pressofAtlanticCity.com : Today’s Top Headlines.

I believe that proposals to make Pacific Avenue one-way have been floating around since before World War II. I’ve come across them going back decades. These infrastructure issues don’t address the main problem, which is declining appeal for the city as a whole.

The report boils AC’s decline down to four issues:
1) Increased competition in “Convenience Gaming” in the 5 State mid-Atlantic region.
From 1990 to 2009, Atlantic City has gone from a “monopoly”, to a scattered
competitive marketplace of 26 existing alternatives of VLT/Slots with close to a
doubling of the supply of gaming product in recent years. Atlantic City remains the
only alternative in New Jersey, but has been surrounded by a “picket fence” of
competitive interests in surrounding states; the vast majority of which are
principally stand alone warehouses of slot machines with little non-gaming product
(no hotels and little in the way of night life, retail and food offerings). The newest
generation of increased Atlantic City competition through convenience gaming is
New York’s Aqueduct Racetrack pending 4,500 VLT facility. This needs to be
monitored.
2) Impact of the “Great Recession” on customer’s spending.
3) Partial Smoking Ban has material revenue impact (est. 10% decline).
4) Perception of Atlantic City as unsafe and unclean arising from a failure to invest in
the areas surrounding the casinos, and local government’s inability to manage this
current reality, in spite of unparalleled tax revenue per capita on a statewide peer
basis.

DRAFT TRANSITION REPORT
NEW JERSEY GAMING/SPORTS AND ENTERTAINMENT COMMITTEE

Here’s my take:
1. Competition: It’s not going away, and it was inevitable. National casino expansion really took off circa 1990, so the city’s casinos have had 20 years to prepare. One way to fight it, as this report suggests, is to follow the Las Vegas model and add unique attractions. That’s not going to be perfect–it increases dependence on fly-in and high-spending customers, who are more sensitive to economic fluctuations than moderate-spending day-trippers–but it’s a start. If you doubt that, compare the 20-year trends for Las Vegas and Reno.

2. Recession: Not much you could have done about this.

3. Smoking ban: Even a complete ban would lead to a temporary decline, but Delaware’s history suggests that the numbers will rebound within 3-4 years. If the current anti-smoking trend continues, I wouldn’t be surprised to see most American casinos limiting smoking within ten years.

4. Perception: This is an area where the city’s casinos can make a difference. The city needs a message, and needs to stick with it. I don’t think that people come to Las Vegas because it has a reputation as a particularly clean or safe place; most big cities, in fact, have issues with crime and blight. People come to Las Vegas to have fun. Can you have fun in Atlantic City? I think so, and potential visitors need to find that out.

The best thing for the people trying to restore Atlantic City to do at this point would be to take a long look at what Las Vegas has done right. Once, Las Vegas was primarily a gambling destination, with a heavy reliance on Southern California. In the past ten years, Indian casinos have cut into the Southern California market. But even with the recession, Las Vegas is in a better place now that it was in 2000–which is more than Atlantic City can say at this point. Why?

Las Vegas was able to transition into areas as disparate as business meetings and nightlife: Atlantic City should make investments in these, particularly in the meetings market, since that will boost mid-week occupancy and keep hotels full. A combination of business travelers spending more on f&b, lodging, and entertainment, supplemented by what remains of the day-tripper market, can give a mid-week base for both non-gaming and gaming revenues. Then on the weekend resorts can focus on attracting higher-end destination gamblers and travelers. The convention room rates will provide a base that will let the resorts offer better-class rooms that can make money seven days a week, not just two.

It won’t be easy–there are many negative perceptions to overcome, as well as some serious renovation and construction work–but at least it will give the city a chance.

Book review: America, Welcome to the Poorhouse

Jane White. America, Welcome to the Poorhouse: What You Must Do to Protect Your Financial Future and the Reform We Need. Upper Saddle River, New Jersey: FT Press, 2010. 247 pages.

I’m leery of anyone who tells you what bad shape you’re in, then says that they and only they can help you get out of the fix you’re in. It’s a modus operandi that snake oil salesmen honed to perfection years ago, probably because it works. Still, I approached this book with an open mind, despite the subtitle (“What you must do to protect your financial future”).

Then on pages 16 and 17, White says that it’s essential that 401 (k) participants be able to buy software that tells them to “contribute the maximum, don’t time the market, and stick with index funds,” helpfully disclosing to readers that she’s “interested in developing this software.” Suddenly, it seems that while the advice might be good, it’s at least a tad self-serving.

Indeed, the first part of the book is all about 401 (k) plans. White believes that it’s unjust that people aren’t forced to contribute more money to their 401 (k) plans, and makes no bones about the fact that ordinary people shouldn’t be allowed to “shoot themselves in the foot” by managing their own retirement portfolio. There are two numbers that she returns to, time and again, without explaining why they are important. Throughout the book, White insists that Americans must have ten times their “final” salary saved in their 401 (k) by the time they retire, without explaining why nine times is too little and eleven times is too much. Second, she proposes that the federal government mandate that all employers with more than 9 employees be forced to contribute 9 percent of their salary to a 401 (k) plan. Again, why 9 (for both criteria) and not 8 or 10?

White’s thesis–that it would be good policy to legislate adding an additional nine percent to labor costs overnight–seems to fly in the face of what we known about the economy. She doesn’t consider that employers might lay off employees or cut salaries to compensate. It’s like she thinks employers are just going to pull this extra nine percent in compensation out of the same hammerspace that she pulled the nine employees/nine percent number. I kept waiting for her to explain it in more detail, but she didn’t.

Besides the dodgy macro-economics, much of the book is partisan finger-pointing that doesn’t advance the debate on retirement security or help people planning for their retirement. At this stage, most Americans probably don’t care whether Bill Clinton or George Bush did more to contribute to the mess we’re in: they just want honest solutions to get out of it. More disturbing is White’s contempt for the rich, who she believes should have to pay proportionally more taxes, again without thinking that this might lead people to become less productive, which surely is to the detriment of everyone.

Personally, I got a hoot out of her statement that “a college education should be a taxpayer subsidized right for low- and middle-income Americans…no family earning $60,000 or less should have to pay anything for college.” I couldn’t disagree more, even though I’m a tenured faculty member of a university and were such a law to pass it would doubtless personally benefit me. That’s because I think that you don’t value what you don’t pay for. If you want a college education, you should have to pay at least something for it. White makes some good points about Sallie Mae wreaking havoc with the student loan process, but the solution is to mandate low-interest student loans and work study opportunities as well as merit-based scholarships, not give away college to anyone whose family happens to not make more than $60,000 a year (another arbitrary number).

White also snarks about gambling as “one of the sleaziest industries of all, in which the ‘house always wins’–otherwise how would the industry make any money?” in a throwaway line, that again betrays a misunderstanding of how businesses work. How does any business, from an ice cream stand to a 401 (k) manager, stay in business except by taking in more money than they pay out?

The book closes with some standard populist invective against “greedy and needy politicians,” with demands that Congress become “closer to Main Street than to K Street” (the Washington street on which many lobbyists have offices). It’s not particularly original. As political agitprop, it’s serviceable for those of both parties who want to “throw the bums out,” but it doesn’t help Americans trying to plan for their retirement.

In between all of this fluff, there is some helpful, but unspectacular, advice to Americans: spend less, save more, and stay out of debt. Of course, if everyone buys less the retail and ultimately manufacturing sectors will tank, so it’s probably best that not everyone takes her advice. The personal finance stuff in general is simple common sense, and nothing that would justify a $23 book purchase. So maybe readers should take her advice and economize–in this case you should take the money you would have spent on this book and save it for your retirement.

PA slots > AC slots

There’s another negative milestone for Atlantic City slots: in December, they got less play than slots in Pennsylvania. From the AC Press:

Gamblers are putting more money into slot machines in Pennsylvania than they are in Atlantic City.The Gaming Industry Observer says December was the first month ever that slot-machine handle in Pennsylvania surpassed Atlantic City's.

Editor Joseph Weinert calls it a milestone that is a result of declining slots play in New Jersey and rising slots play in Pennsylvania.The difference was $2.1 billion in Pennsylvania to about $2 billion in New Jersey. On top of that, Weinert is forecasting an increase in Pennsylvania's slots revenue in 2010 and a drop in Atlantic City's.

However, Atlantic City casinos brought in more money total because of table games revenue there. Pennsylvania just legalized table games earlier this month.

via Pennsylvania slots revenue surpasses Atlantic City for first time – pressofAtlanticCity.com : Latest News.

There were some interesting comments on the article, including one about parking that says pretty much what I’ve been saying for a while, namely that Atlantic City casinos should not charge for parking. If you are driving to Atlantic City from the Philadelphia area, here are the tolls you’ll pay: $4 to get back into Philly, $6 roundtrip at the Egg Harbor toll plaza, and $1.50 roundtrip at the Pleasantville toll plaza. That’s $11.50, just to get to town. Factor in gas (probably 5-6 gallons, roundtrip, at $3 per) for another $15 or so. Then add a parking charge that can be as high as $25 if there’s a convention in town. We’ve got $27.50 total driving costs before the parking, and then another $5 to $25 on top of that. At a minimum, that’s $32.50 or so that the patron has spent to get to your casino.

Why should they pay more and spend more time getting to Atlantic City when they can get to a PA casino quicker? Even if they have fewer comps, they’ve just saved themselves the cost of a meal by cutting out those driving costs.

If I was running an AC casino’s marketing department, I’d seriously consider giving anyone with a PA driver’s license $30 in freeplay just for walking through the door and comp their parking. That might make it worth their while to make the drive. Sure, it’s a big giveaway, but at this point it should be clear that it’s necessary.

PA slot casinos have an effective tax rate of 55%. AC casinos have an effective tax rate of about 9%. Shouldn’t they be able to offer a better experience to players if they invest part of the 46 cents on the dollar more that they keep back into the facility or into marketing?

Only in Vegas

Sorry it’s been so long since my last post. I was at the Winter Getaway over the weekend, and since coming back I’ve been absorbed in some faculty governance work that is time-consuming and tedious. It’s mostly very dry procedural documentation and that sort of thing, but it’s actually made me look forward to getting back to crunching the Delaware revenue numbers.

Anyway, I saw this story in the LVRJ and had to post it as one of those “only in Vegas” things:

The Wetlands Park nature preserve will be closed until at least Saturday due to slight flooding, Clark County officials said today.

via Flooding brings closure of Wetlands Park – Breaking News – ReviewJournal.com.

Is that an example of irony? The wetlands park is closed because it’s too wet? My east coast residents got a good chuckle about the Christmas wonderland thing that Opportunity Village does being closed last year because of snow, and I’m sure they’d get a laugh out of this, too.