You on the phvegas big screen

If you really want to see your name in lights, you’ve got the chance this weekend, thanks to the folks at Planet Hollywood. From their press release:

Now through Sunday, Feb. 28, Miracle Mile Shops at Planet Hollywood Resort & Casino is giving everyone a chance to be famous by posting photos and messages on the center’s Strip-side LED screens.

In partnership with Clear Channel Spectracolor and LocaModa, Miracle Mile Shops debuts a state-of-the-art technology allowing anyone to interact with the center’s record-breaking LED screens. Pedestrians along the Las Vegas Strip will be able to see their own photos, messages, Twitter posts and Foursquare check-ins displayed in real time on the 130’ by 40’ digital screen located above the north entrance. To have images and messages posted, onlookers will simply need to follow instructions provided on the LED video screen.

Miracle Mile Shops’ interactive, social media capability continues the center’s effort in bringing Las Vegas original and exciting content on the LED video screens. With more than 13,000-square-feet of sign space, the center’s Strip-side video walls offer an endless array of video and sound production opportunities. The LED screens boast more than two-million pixels, each capable of 16-million colors, and can be remotely controlled from anywhere on the planet. Future video screen features will include content on timely Las Vegas events and holidays, providing ongoing entertainment and information for onlookers.

Keep up with the latest Miracle Mile Shops news via Facebook and Twitter.

It’s an interesting concept, and a great tie-in of an asset the casino already has with social networking. I hope they’ve got some kind of filter, because I imagine that they’ll get plenty of images and messages that aren’t family friendly. I’m sure the Gaming Control Board wouldn’t take to kindly to a licensee who’s had a few problems in the past (Prive, anyone?) broadcasting anything remotely racy in 16 million colors.

For this reason, I’m guessing this will either be a great success or a fantastic disaster by Monday. It’ll be worth watching, in any event.

Book Review: The Bronx Kill

Peter Milligan. Art by James Romberger. The Bronx Kill. New York: DC Comics, 2010. 181 pages.

It’s book review Friday–this week I’m featuring another book that I got through Amazon Vine.

The “comic book” can be a powerful story-telling medium. Graphic novels like Art Speigelman’s MAUS and Majane Satrapi’s PERSEPOLIS can do things that standard texts cannot, so readers can connect with them on a more emotional level. But THE BRONX KILL, which plays with fictionalized memoir and remembrance, doesn’t come close to delivering on the potential.

The basic idea sounds intriguing: a struggling literary novelist, whose cop father wanted him to to become a cop, finds himself in the middle of a mystery. And the right elements are there–like WATCHMEN, the traditional comics pages are intercut with pages of text from an “in universe” document–in this case, the protagonist’s in-progress novel. It should make for good reading, but it doesn’t.

Basically, that’s because the protagonist, Martin Keane, is almost entirely unlikable. He’s presented in terms of what he’s not: assertive, successful, a “man’s man” like his father. But the reader doesn’t get a real sense of what Martin is, besides the fact that he likes to write and would rather do literary fiction than police procedurals. With nothing invested in the lead, it’s hard to care about what’s happening. Keane just seems like an unpleasant guy who unpleasant things happen to.

The art seems a bit rough, which doesn’t drawn in the reader, but the book’s biggest problem is voice. The comic is intercut with excerpts from the novel in progress, which has some seriously clunky prose. At first I said, “Wow, that’s bad writing,” but then I rationalized that it was supposed to be–Martin is derided as a second-rate author, so maybe the point is to show this rather than just tell it. Still, it’s an awful lot to ask your reader to sit through. But Martin’s dialog in the comics section is equally stilted. I rationalized this as, “well, this just shows that Martin is really stuck in mediocrity–he can’t even speak naturally.” But other characters speak in the same voice. For example, during an emotionally-charged confrontation, a supposedly gruff character says, “It’s a pretty shameful episode in our family history, one best forgotten.” This isn’t the kind of thing someone would yell at someone else during a pitched argument, and it just blows the scene’s credibility out of the water. There’s no sense that these are real people at all, just characters.

Early in the book, a critic pans Martin’s latest book as “portentous, pretentious, and mind-crushingly dull.” I’m not saying that THE BRONX KILL is these things, but I wouldn’t necessary argue with someone who said so. I just found it disappointing.

Trump Plaza History

This has been up for a while, but I haven’t linked it yet and, with the news that Donald Trump and Carl Icahn are dueling over Trump casino empire, it’s relatively timely: my piece on the early history of Trump Plaza in Casino Connection:

Trump was leery of the Casino Control Commission. It had forced Caesars World’s founders Clifford and Stuart Perlman to step down before giving Caesars Boardwalk Regency a license. It had denied a license to Hilton after the company had already built its casino. And it caused so many problems for Hugh Hefner that the Playboy founder torpedoed the Atlantis casino.

Trump refused to turn so much as a shovel of dirt until commissioners voted yea or nay on his license. In March 1982, he got his wish—and his license—in hearings that lasted two hours (by contrast, hearings for the Atlantis dragged out for two months).

via Plaza Suite: History of Trump Plaza | Plaza Suite: History of Trump Plaza | Casino Connection Atlantic City.

I quoted that bit because it seems relevant, with MGM Mirage leaving AC over regulatory issues.

Giving the little guy a chance on the Strip

It’s Thursday, which means another edition of the Green Felt Journal in Vegas Seven magazine. This week, as whether the “little guy” still has a chance on the Strip:P

Last year at around this time, “deconsolidation” was the buzzword along the Strip. MGM Mirage had just announced its sale of Treasure Island to Phil Ruffin, formerly of the New Frontier. Investment bankers and industry analysts announced that, just as the previous 10 years had seen Strip casinos swept into progressively larger corporate empires, the next era would see them splinter into smaller fiefdoms fortified by hedge-fund and private equity investment.A year later, it’s now clear that the pundits couldn’t have been more wrong. Rumors of an MGM Mirage fire sale proved immature. Harrah’s Entertainment has actually added a casino to its portfolio, having taken over the management of Planet Hollywood after acquiring a substantial stake via debt purchases.

via Does the little guy still have a shot on the Strip? | Vegas Seven.

As I promised before, this column also has my first overt Star Trek reference.

Also, only in Vegas would a multi-million dollar company with thousands of employees be considered “the little guy.”

Some other highlights from the issue:
- Nicole Lucht talks to Tony Marnell about the M Resort’s first year
–Mericia Gonzalez looks into the future of Vegas nightclubs
–Jeff Haney, formerly of the Sun, writes about HORSE at Aria. He’s a great poker writer, and hopefully this is the first of a regular series of column.
–and if you didn’t catch it last week, check out Jessica Prois’s talk about statistics with author Jeffery Rosenthal (Struck by Lightning: The Curious World of Probabilities)

Tons of other great reading in there–these are just the ones that have the biggest gambling/Strip connection.

Someone in the news looks at the numbers

Often, folks in the media accept whatever number’s thrown at them when gambling’s concerned. If someone says a study claims that governments will make billions a year legalizing online gambling, it’s accepted without question.

But Josh McMahon of New Jersey News Room actually did some research when it comes to one net gaming proposal:

What I do object to, however, is the ballooning of expectations.Lesniak and others claim New Jersey can collect about $100 million a year from sports betting but their numbers don't add up.I can't follow his math. I challenged him on this last year but never heard from him. He didn't produce the numbers.Here's why I'm skeptical. Last year all 266 Nevada casinos “won” a total of $136.3 million from sports betting. That's what the casinos had after they paid off the winners.

via The over/under of Lesniak’s sports gambling plan | Commentary | NewJerseyNewsroom.com — Your State. Your News..

It’s good to see people actually look at the numbers to see if they make sense.

One quibble–in the article, McMahon claims that Nevada casinos had $11.5 billion in gross gaming revenue “last year.” The actual total is $10.3 billion for 2009, and $11.6 billion for 2008. I don’t usually go out of my way to correct other people, but since we’re talking numbers and accuracy, I figure it’s fair play. Although to be fair to McMahon, the sports betting total for 2008 was also about $136 million, so it would be easy to confuse the two years.

Penny slots most profitable in 09

I’ve been trying to answer the question, “Why are slot hold percentages generally increasing” and have come to the conclusion that player preference for high-hold, low-denom games is a major factor. Finishing up a paper on the question, I thought I’d share some raw data:
wnperslot
Between 2000 and 2003, the Gaming Control Board didn’t list pennies as a separate denom because there weren’t enough of them. Ditto for multi-denoms in 2001/02.

In this chart, I compared win per unit for all statewide slots by denom. This is a better index for player preference than straight revenues, because it gives an idea of how popular each individual machine is. If you’re a slot manager, you generally want more machines that have a higher win per unit on your floor. Naturally, you’re not going to put in all penny slots (even though they are the most profitable) because some players prefer other denoms. But the slot floor denom mix is highly variable: in 2000, nearly half of all Nevada casino slots were quarters; today, just over one tenth are. So these numbers are important.

The shorthand version is that pennies have fallen to about 2005 numbers, while nickels are back to 2003, quarters to 2004, and dollars to 2000. Multi-denom slots are back to 2003 levels, give or take.

So it seems that, despite the fact that the pennies have an average hold of over 10% while dollars are near 5%, pennies are more popular than dollar machines (and all other machines). Slot gamblers are essentially paying twice as much to play pennies than they would dollars, and their popularity doesn’t seem to be slowing down. In both real and proportional terms, pennies have lost less ground than all other denominations.

Of course, it’s possible that players turned off by high holds have stopped playing Nevada slot machines altogether, since all slot numbers are down. Dollar slots, though, lost far more ground than pennies. In 2009, penny slots dethroned dollars for the “highest win per unit” crown. It’s a historic change, since dollars had long ruled the roost.

It seems clear that, while they search for bargain room rates and trim their gambling budgets, most players aren’t looking for any advantage when it comes to actual slot play.

Fall of the Boardwalk Empire?

My piece in the Las Vegas Business Press about the beginning of the end in Atlantic City is out:

Historians have taken the date 476 A.D. and the deposition of Romulus Augustus, the last Roman emperor, as the “official” date of the fall of the Roman Empire, even though at the time most Western Europeans were too preoccupied with daily survival to take much notice of events in the far-off capital.

When historians look back at the history of casino gaming in Atlantic City, they may decide that 2010 marks the beginning of the end of that city's reign as one of the country's leading gaming destinations, and they might focus on a single event: The decision by MGM Mirage to abandon its holdings in the city after the New Jersey Division of Gaming Enforcement found Pansy Ho, the company's partner in its MGM Grand Macau casino, “unsuitable.”

via Las Vegas Business Press :: David G. Schwartz : The beginning of the end for Atlantic City?.

I don’t think this is hyperbole. The revenue trends are showing a decline that started slightly before the recession that is more due to competition than the economic slowdown, although the recession hasn’t helped. There are real problems in Atlantic City.

Are there solutions? Yes, and they go beyond making Pacific Avenue a one-way street. As I see it, the city has to be reinvented to appeal to two groups: investors, who will buy or build new casinos and attractions, and visitors, who will fill them. These groups aren’t mutually exclusive, but they require different approaches. The average gambler doesn’t really care about how many levels of scrutiny casino vendors go through before they are licensed, but this sort of thing makes a difference behind the scenes.

It’s not impossible. The city’s been through worse, and the right forward-thinking people can help get it on the right track. The time for action, however, is now. If AC just continues to coast for a few years, it may be too late, at least for this generation.

@unlvgaming on Twitter

In the course of researching an upcoming Vegas Seven story on how casinos use Twitter, I finally broke down and created an account for the Center for Gaming Research. As of today, I am tweeting as…

@unlvgaming

If you are on Twitter and want to keep up to date on what’s going on, go ahead and start following…and I’m looking for folks to follow, too, so if anyone has any suggestions, let me know.

I’m going to be using the account to let everyone know what’s going on with the Center and the research and analysis I’m doing, and pass on interesting stories.

Harrah’s IPO on the horizon

Harrah’s Entertainment plans to go public again, but not for a few years. This isn’t really a surprise, but the timeline is noteworthy, as are the “developments” that the company awaits. From Reuters:

Harrah's Entertainment, which was taken private by TPG and Apollo Management in January 2008, could launch an initial public offering five to seven years from that buyout, Chief Executive Gary Loveman said on Monday.Speaking at the Reuters Travel and Leisure Summit in New York, Loveman said the 2013 to 2015 timeline is speculation on his part, adding there have been no talks with TPG and Apollo on an exit timeline yet.The two private equity firms bought the hotel/casino company for $31 billion in 2008.Loveman said Harrah's would gradually work its way back to a more public position, as opposed to doing it in “one fell swoop.” He added that the company would wait for a few developments, including an economic recovery and the legalization of online poker, before going public.

via Harrah’s could do IPO in 2013-2015, says CEO | Reuters.

This is generally the plan with private equity investments–they take a company private, spin off under-performing assets or otherwise increase the company’s profitability (or, at the very least, the perception thereof) and then roll out another IPO.

It’s interesting that the IPO is apparently contingent on the legalization of online poker, which speaks volumes to how much Harrah’s believes online poker will help the company. Whether that’s an accurate assessment of the eventual market remains to be seen. It’s also interesting that while a general economic recovery is predicted, there’s nothing–at least at this distance–about the recovery of the Las Vegas market and the development of the under-used Strip and adjacent properties.

Biggest gaming nerd in the world

I think that’s me, when my legit first response to this article is, “Boy oh boy! The 2009 Nevada Gaming Abstract’s out at last! It’s gonna be a great week!”

Mostly, it’s because now I’ll be able to update Nevada pages over at http://gaming.unlv.edu, but I’ve actually been looking forward to this for months. You can see all the abstracts here:

Annual Nevada Gaming Abstract Reports.

It also means that I’ll probably be posting less next week, and when I am it will be about some abstruse statistical oddity.

Seriously, this is like the Super Bowl Big Game for me, at least as far as the Jurisdictions section of the website goes. Fun stuff.