You on the phvegas big screen

If you really want to see your name in lights, you’ve got the chance this weekend, thanks to the folks at Planet Hollywood. From their press release:

Now through Sunday, Feb. 28, Miracle Mile Shops at Planet Hollywood Resort & Casino is giving everyone a chance to be famous by posting photos and messages on the center’s Strip-side LED screens.

In partnership with Clear Channel Spectracolor and LocaModa, Miracle Mile Shops debuts a state-of-the-art technology allowing anyone to interact with the center’s record-breaking LED screens. Pedestrians along the Las Vegas Strip will be able to see their own photos, messages, Twitter posts and Foursquare check-ins displayed in real time on the 130’ by 40’ digital screen located above the north entrance. To have images and messages posted, onlookers will simply need to follow instructions provided on the LED video screen.

Miracle Mile Shops’ interactive, social media capability continues the center’s effort in bringing Las Vegas original and exciting content on the LED video screens. With more than 13,000-square-feet of sign space, the center’s Strip-side video walls offer an endless array of video and sound production opportunities. The LED screens boast more than two-million pixels, each capable of 16-million colors, and can be remotely controlled from anywhere on the planet. Future video screen features will include content on timely Las Vegas events and holidays, providing ongoing entertainment and information for onlookers.

Keep up with the latest Miracle Mile Shops news via Facebook and Twitter.

It’s an interesting concept, and a great tie-in of an asset the casino already has with social networking. I hope they’ve got some kind of filter, because I imagine that they’ll get plenty of images and messages that aren’t family friendly. I’m sure the Gaming Control Board wouldn’t take to kindly to a licensee who’s had a few problems in the past (Prive, anyone?) broadcasting anything remotely racy in 16 million colors.

For this reason, I’m guessing this will either be a great success or a fantastic disaster by Monday. It’ll be worth watching, in any event.

Book Review: The Bronx Kill

Peter Milligan. Art by James Romberger. The Bronx Kill. New York: DC Comics, 2010. 181 pages.

It’s book review Friday–this week I’m featuring another book that I got through Amazon Vine.

The “comic book” can be a powerful story-telling medium. Graphic novels like Art Speigelman’s MAUS and Majane Satrapi’s PERSEPOLIS can do things that standard texts cannot, so readers can connect with them on a more emotional level. But THE BRONX KILL, which plays with fictionalized memoir and remembrance, doesn’t come close to delivering on the potential.

The basic idea sounds intriguing: a struggling literary novelist, whose cop father wanted him to to become a cop, finds himself in the middle of a mystery. And the right elements are there–like WATCHMEN, the traditional comics pages are intercut with pages of text from an “in universe” document–in this case, the protagonist’s in-progress novel. It should make for good reading, but it doesn’t.

Basically, that’s because the protagonist, Martin Keane, is almost entirely unlikable. He’s presented in terms of what he’s not: assertive, successful, a “man’s man” like his father. But the reader doesn’t get a real sense of what Martin is, besides the fact that he likes to write and would rather do literary fiction than police procedurals. With nothing invested in the lead, it’s hard to care about what’s happening. Keane just seems like an unpleasant guy who unpleasant things happen to.

The art seems a bit rough, which doesn’t drawn in the reader, but the book’s biggest problem is voice. The comic is intercut with excerpts from the novel in progress, which has some seriously clunky prose. At first I said, “Wow, that’s bad writing,” but then I rationalized that it was supposed to be–Martin is derided as a second-rate author, so maybe the point is to show this rather than just tell it. Still, it’s an awful lot to ask your reader to sit through. But Martin’s dialog in the comics section is equally stilted. I rationalized this as, “well, this just shows that Martin is really stuck in mediocrity–he can’t even speak naturally.” But other characters speak in the same voice. For example, during an emotionally-charged confrontation, a supposedly gruff character says, “It’s a pretty shameful episode in our family history, one best forgotten.” This isn’t the kind of thing someone would yell at someone else during a pitched argument, and it just blows the scene’s credibility out of the water. There’s no sense that these are real people at all, just characters.

Early in the book, a critic pans Martin’s latest book as “portentous, pretentious, and mind-crushingly dull.” I’m not saying that THE BRONX KILL is these things, but I wouldn’t necessary argue with someone who said so. I just found it disappointing.