This is the online home of David G. Schwartz, who 
Palms ditches scent
I get lots of questions from folks in the media about the use of scent in casinos. Apparently, after a month there wasn’t much question at the Palms, since the casino decided to stop using its air perfume. From the LV Sun:
The Palms scent — teakwood, named after the Southeast Asian tropical hardwood — did leave a lasting impression — but for too many people, apparently, that impression was a bad one.
“The place literally stinks. I’d almost rather smell the smoke,” one tourist noted in his online review.
It just goes to show that casino scent-logy isn’t a carefully balanced psychobiological science, it really is a crapshoot. And teakwood, apparently, came up snake eyes. Except that the house didn’t win, so I guess you could say they seven out.
Posted in business of gambling on 07/14/2010 09:31 am by Dave