Recession luxe in Vegas Seven

This week’s Green Felt Journal is out–I talk a bit about marketing luxury properties during a recession. From Vegas Seven, as usual:

The laws of supply and demand aren’t sentimental, particularly when it comes to hotel rooms. No matter what kind of rate a suite might have gotten in the past, when there are more beds than bodies to fill them, the room rate will go down. But when running a luxury property, there are concerns beyond just filling rooms tonight: Long-term position of the hotel’s “brand” can make price-cutting a double-edged sword.

via Selling luxury in the Great Recession | Vegas Seven.

It’s been a busy week around here, which explains the fewer blog posts. I wanted to talk a bit about Bill Zender’s bacc protection seminar, which was profiled in the LV Sun. Some positive news is that instead of just doing a blog post about the kids unattended in cars thing, I’m writing a Vegas Seven article about it. I’ve already talked to Jerry Markling with the Gaming Control Board and look forward to talking with a few other people.

I also am working on a few work projects that I might talk about here, time permitting.

Vegas carpet in Wired

There’s another article about casino carpet available today–this is a little piece in Wired magazine:

“The carpets definitely play a big part in keeping the town as surreal as it is,” said Maluszynski by e-mail. “Thought has been given to the carpeting by people who want to create this special atmosphere, [one] that defines Vegas as a gambling city.”

via Ugly Vegas Carpets Want You to Keep Playing | Raw File.

I’m really going to update the essay that they reference to make it a little less tongue in cheek. On the Internet, no one can hear you being sardonic. I think I’ll add some more serious reasons why carpet looks like it does: mostly to hide stains and to jazz up a pretty big space. Thanks to Luxor and Aria, we’ve seen what less gaudy carpet looks like in a casino: funereal.

The urban legend that it makes you look at the machines is patently ridiculous. As bipeds with their heads 5-6 feet off the ground, humans generally look at about eye level while they’re walking. unless they’re hiking over treacherous ground. It’s not like our default mode to to stare at our shoes while we walk. The other legend, that it’s to hide chips, is flat-out stupid. Casinos want players to gamble their chips, not lose them. If a player loses money, or a chip, whoever finds it is supposed to report it to lost and found. If no one claims it after 30 days, they keep it. (At least that’s how it is in most places I’m familiar with.) If that happens, it’s a stone cold lock that the money’s not getting gambled at the casino. What kind of manager would want to encourage that?

It would be nice if casino carpet was really that mystical, but it’s really pretty common sense stuff if you think about it for a while.