This is the online home of David G. Schwartz, who 
Why it pays to under-promise and over-deliver
…rather than the opposite, as this incident–unfortunately caught live on camera–from CES shows:
Reporter Dan Simmons from the BBCs technology show Click managed to break a mobile phone marketed as “unbreakable”, during a demonstration at the Consumer Electronics Show in Las Vegas.
via BBC News – Reporter breaks an unbreakable mobile phone at CES.
Click through to see the video–you’ve got to feel bad for the CEO.
Is there a law that the more assiduously something is promoted as unbreakable, the more likely it is to break in a high-profile and often-embarrassing way?
Posted in haphazard world, life in vegas on 01/12/2010 03:19 pm by Dave