David G. Schwartz » ces http://www.dgschwartz.com Writing, Speaking, and Consulting | Las Vegas, Gambling, and More | Formerly DieisCast.com Wed, 08 Feb 2012 04:02:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Why it pays to under-promise and over-deliver http://www.dgschwartz.com/2010/01/12/why-it-pays-to-under-promise-and-over-deliver/ http://www.dgschwartz.com/2010/01/12/why-it-pays-to-under-promise-and-over-deliver/#comments Tue, 12 Jan 2010 23:19:21 +0000 Dave http://www.dieiscast.com/?p=2890 Continue Reading →

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]]> …rather than the opposite, as this incident–unfortunately caught live on camera–from CES shows:

Reporter Dan Simmons from the BBCs technology show Click managed to break a mobile phone marketed as “unbreakable”, during a demonstration at the Consumer Electronics Show in Las Vegas.

via BBC News – Reporter breaks an unbreakable mobile phone at CES.

Click through to see the video–you’ve got to feel bad for the CEO.

Is there a law that the more assiduously something is promoted as unbreakable, the more likely it is to break in a high-profile and often-embarrassing way?

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