Well, it’s a few days old, but you can still read it in the Las Vegas Business Press. Here’s a tease:

It’s often said that college athletes get the star treatment because they are, well, stars. When 100,000 people pack a stadium to hear a talk on Joyce’s use of light and dark imagery in “The Portrait of the Artist as a Young Man”, they say, then English departments will get the acclaim — and funding — that football programs do.

Indeed, right here in Las Vegas, it’s plain to see that college sports are far more popular than academics. More than a decade removed from his stint as head coach of the Running Rebels, Jerry Tarkanian is still a public figure, even appearing in commercials. But what kind of name recognition does Wole Soyinka, a Nobel Laureate and true academic all-star, have among the general population? It’s doubtful you’ll see the acclaimed writer shilling used cars on your TV any time soon, because, despite his achievements, most people just don’t care.

Betting just might raise the profile of legitimate academics. If there is a line on a spelling bee — maybe the least useful test of intellect — imagine the kind of buzz that could be generated for college-level student achievement. How many students in PoliSci 102 will score over 90 on the final exam? What percentage of History 101 students will comprehend the professor’s explanation of the causes of the Civil War? The possibilities are endless.

Suddenly, the general public would have a reason to care about education (since preparing the next generation for the future is obviously not much of a draw). Organic chemistry and macroeconomics might elbow aside football and baseball as fan favorites. Academic departments could build huge arena/classrooms with the latest equipment. Maybe someone would finally discover Fermat’s Lost Theorem if there was an over/under on it.

Elementary, my dear Watson. Spelling that is

It’s another piece in the “modest proposal” vein, where I hope that by taking an idea to its logical conclusion, I can make people think about things in a different way. In this case, the idea is: what if people cared as much about education as they do about sports? I made the same point but hopefully a little better in a KNPR commentary that might have aired already.

You might remember a post a few weeks ago about the spelling bee. I really do find it compelling TV, and think it would be neat to try to televize other feats of academic achievement.

Then again, I thought that tivoing a Buck Rogers in the 25th Century marathon was a good idea. I can guarantee that most of those episodes are going to be deleted without being watched. I thought I’d get things off on the right foot by watching the episode where Gary Coleman guest stars as a boy genius cryogenically frozen in the 20th century and awoken in the 25th to become the president of a planet. Although it was a whimsical notion, the uninspired plot and bare-bones budget really killed most of the enjoyment. It’s not quite bad enough to fall into the “so bad it’s good” category, a la “Manos:” The Hands of Fate or anything by Ed Wood.

There is some funny stuff, though. The headquarters of the Earth Defense Directorate, apparently, are in the 1-bedroom apartment of Dr. Elias Huer. Seriously–you never see any kind of control room, or galactic senate–just a viewscreen in his room. And the wedding celebrations for Princess Ardala (who has a tantalizing array of metal bikinis, at least) and Buck featured entertainment by a quarter of roller skaters! It definitely dates the action to the late 1970s, in an almost endearing way.

All this is just my roundabout way of saying that I’m acutely aware that my taste in TV might not be for everyone, so I doubt that we’ll be seeing History 101 final exams broadcast on ESPN2 anytime soon.